MB-280T03 : Design and deliver powerful customer experiences with Dynamics 365 Customer Insights

Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys.   First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences.   Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.

Learning Path 1: Get started with Dynamics 365 Customer Insights – Data

• Get to know the Dynamics 365 Customer Insights apps

• Get started with Dynamics 365 Customer Insights – Data 

• Ingest data into Dynamics 365 Customer Insights – Data

• Manage data sources

Learning Path 2: Work with unified customer profiles in Dynamics 365 Customer Insights - Data

• Build a unified customer profile 

• Find customers and configure search and filter indexes 

• Manage external connections 

Learning Path 3: Manage customers and assets in Dynamics 365 Customer Insights - Journeys

• Manage your audience

• Build emails, text messages, and push notifications 

Learning Path 4: Create journeys

• Create a journey and work with triggers

• Add elements to a journey 

• Publish journeys